Sansa Jewellery Store, nestled in the upscale locality of Banjara Hills, Hyderabad, is a haven for connoisseurs of fine jewellery. Founded by Chandana Shailendren, Sansa is the address for distinctive and innovative designs that
seamlessly blend traditional and contemporary aesthetics
At the heart of Sansa’s jewellery line is the innovative use of silver and gold in a single piece. Unlike conventional designs that often camouflage silver to mimic gold, Chandana emphasizes the natural beauty of both metals. “We are not trying to camouflage silver to be gold. We are actually projecting silver to be as silver because it’s very close to my heart,” Chandana explains. This technique celebrates the inherent qualities of both metals, creating pieces that are visually stunning and deeply personal.
One standout piece in this collection is a choker where the belt part is crafted in silver, adorned with a pendant featuring kundan work and precious stones. Gold trimmings accentuate the edges, adding a touch of luxury while maintaining the integrity of the silver.
Reviving Antique Techniques
Sansa is not just about modern fusion; it also pays homage to ancient jewellery-making techniques. Chandana is passionate about reviving traditional methods like Patra and Thappa.
Thappa involves creating impressions on gold foil, while Theva, a different technique, incorporates enamel and paint.
Additionally, Sansa offers a unique style where the base of the piece is made of silver to keep prices affordable. The visible parts are polished in gold, with the stone settings done in 24-carat gold using the kundan style. This method preserves the luxurious appearance of solid gold jewellery while making it more accessible.
Design Philosophy
Chandana’s design philosophy is rooted in the belief that design matters more than the materials used. “It’s about how beautiful the design is and how much a client can actually enjoy it,” she says. This ethos is reflected in every piece at Sansa, where the focus is on creating wearable art that enhances the natural radiance of the wearer.
Her inspirations are varied, drawing from everyday life, ancient Indian art, and global trends. “I do connect with ancient techniques and the styles and the designs a lot,” she shares. This connection is evident in the intricate craftsmanship and the blend of old-world charm with modern elegance in her designs.
The Sansa Experience
Sansa Jewellery Store offers a bespoke experience tailored to each client’s desires. From everyday chains to elaborate chokers, every piece is crafted with meticulous attention to detail. The store boasts a diverse collection, including rustic Kadhas with gold and ruby, traditional Jhumkas, and modern pieces featuring moissanites, a substitute for uncut diamonds.
Prices at Sansa range from INR 6,000 for silver and natural stone pieces to upwards of INR 30 lakhs for bespoke designs. This wide range ensures that there is something for everyone, whether you’re looking for an affordable everyday piece or a luxurious statement accessory.
Chandana Shailendren: The Artist Behind Sansa
Chandana’s journey into jewellery design began in 2006 when she started crafting clay ornaments as a hobby. Her passion quickly evolved into a thriving business, with her designs gaining widespread admiration. Establishing a modest workshop at her home, she collaborated with artisans from remote villages, offering them a platform to showcase their talents.
In January 2020, Sansa transitioned from a home-based workshop to a retail space on Road No. 8, Banjara Hills. Earlier this year, the store relocated to a prime location on Road No. 1, solidifying its presence in the jewellery market. Today, Sansa boasts a clientele of approximately 600 individuals, with Chandana’s designs lauded for their intricate craftsmanship and distinctive aesthetics.
Sansa Jewellery Store by Chandana Shailendren is more than just a jewellery store; it’s a celebration of art, tradition, and modernity. With a deep love for silver and gold, Chandana’s creations are a testament to her belief in the beauty of design and the charm of timeless techniques. Whether you’re looking for a unique fusion piece or a revival of antique styles, Sansa offers a treasure trove of exquisite jewellery that enhances the natural wonder called “woman.”