HYUE Sets a New Benchmark in Premium Beauty with Globally Inspired Formulations. HYUE is a premium beauty brand that redefines Indian cosmetics with high-quality formulas, rich pigments, and long-lasting wear.
The beauty industry is undergoing a transformation, and HYUE is at the forefront of this revolution. A premium colour cosmetics brand, HYUE introduces globally benchmarked formulations tailored specifically for Indian skin tones, setting a new standard for high-performance beauty.
Founded by Pradeep Banerjee, former Executive Director of Hindustan Unilever, and Nabeel Kadri, founder of Median, HYUE is built on a product-first philosophy, blending innovation with performance to meet the needs of modern Indian consumers. With their collective expertise, Banerjee and Kadri are redefining beauty by making international-level quality accessible to the Indian market.
Global Innovation Meets Indian Beauty
HYUE is more than just makeup, it is a fusion of cutting-edge global beauty trends and India’s unique beauty landscape. Every product is crafted with trend-conscious formulations, rich pigments, and long-lasting wear, making them ideal for the fast-paced, fashion-forward lifestyle of today’s beauty enthusiasts.
The HYUE Assortment: Beauty Redefined
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HYUE HydraMatte Liquid Lipstick – A weightless, one-swipe matte liquid lipstick with universally flattering shades.
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HYUE GEL FX Nail Paint – A high-shine, salon-quality gel polish that lasts 7–14 days without UV damage.
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HYUE Chrome Glazed Nail Paint – A dual-toned, colour-shifting chrome polish for a statement-making finish.
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HYUE HydraGlow Day & Night Lip Treatment – A deeply nourishing, hydrating lip oil that locks in moisture for 24 hours.
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HYUE HydraGlow Colour Reviving Lip Oil – A lightweight, sheer lip and cheek tint for a dewy, buildable glow.
A Vision for Modern Beauty
“The beauty industry is evolving rapidly, yet there remains a gap in products that cater to the aspirations of the modern, globally aware Indian consumer. HYUE bridges this gap with world-class formulations designed for their fast-paced lifestyles,” says Pradeep Banerjee, Co-Founder & CEO of HYUE.
Pradeep Banerjee, Co-Founder & CEO of HYUE.
“HYUE is an aspirational beauty brand designed for the well-traveled, modern Indian woman. Our products reflect global beauty trends, ensuring every consumer can express their individuality with confidence,” adds Nabeel Kadri, Co-Founder & COO.
What Sets HYUE Apart?
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Unapologetic Charm – Products designed to bring out bold, radiant energy.
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Globally Benchmarked Formulations – Long-lasting formulas, rich pigments, and high-impact results.
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Effortlessly Elegant Packaging – A signature metallic aesthetic, exuding sophistication.
The Future of Beauty Starts Now
With a promise to bring global beauty excellence to India, HYUE’s high-performance, innovative cosmetics are set to revolutionize the market. The first collection of must-have products will be available soon, marking the beginning of a new era in Indian beauty.
The first drop of HYUE’s must-have products will be available at HYUE
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About HYUE
HYUE is a premium beauty brand co-founded by Nabeel Kadri and Pradeep Banerjee. Focused on trend-conscious formulations, rich pigments, and long-lasting wear, HYUE is designed to enhance natural beauty and cater to the fast-paced, fashion-forward lifestyles of today’s beauty enthusiasts.
