FLO’s Year-long Initiative Marked a Milestone for Telia Rumal Craft Revival
The FICCI Ladies Organisation (FLO) celebrated the culmination of its year-long effort to revive and promote the historical craft of Telia Rumal in Puttapaka village. Under the leadership of Chairperson Ritu Shah, FLO’s dedicated endeavors brought significant attention to this once-forgotten art form.
Preserving Heritage Through Craft Revival
Ritu Shah’s passion for preserving the heritage of Telia Rumal, a traditional yarn treatment method originating from Telugu states in the 19th century, was the driving force behind FLO’s initiative. By shedding light on this craft, once cherished by the aristocracies of Hyderabad, FLO played a pivotal role in its revival.
Empowering Artisans and Garnering Recognition
Through sustained efforts over the past 10 months, FLO empowered six women entrepreneurs and elevated Telangana’s Telia Rumal to global prominence. The craft was even showcased at the G20 meeting, marking a significant milestone in its revival journey. Ritu Shah emphasized that this initiative aligned with the UN Sustainable Development Goals (SDGs).
Government Support and Community Outreach
FLO’s advocacy efforts yielded tangible results, securing a grant of Rs 30 lakh from the Telangana government for Puttapaka village. Over 200 garments featuring Telia Rumal fabric reached nationwide audiences, amplifying its cultural significance and economic potential. Additionally, FLO made substantial contributions to community welfare in Puttapaka village, including donating sanitary pads, mobile toilets, and organizing free health camps benefiting hundreds of village women.
Collaboration with Village Leadership
During their visit, FLO members engaged with Mr. Bhaskar, the Sarpanch of Puttapaka village, and discussed the challenges faced by Telia Rumal artisans. Mr. Bhaskar highlighted the need for marketing assistance, design innovation, and financial support to sustain the craft, which supported nearly 1000 families across Puttapaka and Koyyalgudem villages.
Milestone in Craft Promotion
The successful year-long initiative by FLO signified a significant milestone in the promotion and preservation of Telia Rumal craft. With continued support and collaboration, FLO aimed to ensure the enduring legacy of this ancient art form, enriching both cultural heritage and economic opportunities in the region.
