The Indian Garage Co. (TIGC), was founded in 2012, It is a D2C company that operates with an asset-light model and has achieved EBITDA positivity, evolving into a 400cr business. The company aims to reach a GMV of 1500Cr within the next five years and follows a ‘House of Brands’ strategy, encompassing three distinct brands: The Indian Garage Co. (menswear), FreeHand (womenswear), and HardSoda (plus-size menswear).
The Indian Garage Co., a prominent homegrown fashion brand in India, has inaugurated two new Exclusive Brand Outlets in Hyderabad, representing a key advancement in its offline growth strategy. The first outlet, situated in Vanasthalipuram, opened its doors on 7th December 2024, following the recent opening of a 3,746-sqft store at Sarath City Mall, which commenced operations on 15th February 2025. Both locations provide customers with a carefully curated range of contemporary styles and an engaging shopping atmosphere.
The Indian Garage Co. (TIGC) Store
Strengthening Presence in Hyderabad
The introduction of these outlets underscores The Indian Garage Co.’s dedication to bolstering its presence in Hyderabad and broadening its fashion influence throughout India. The brand has garnered significant appreciation for its e-commerce platform in Hyderabad and is optimistic that the city will enthusiastically welcome this new initiative. Products from “The Indian Garage Co.” can be purchased online through its official website, TIGC.in, as well as on prominent e-commerce platforms including Myntra, Ajio, Amazon, and Flipkart. Additionally, the brand is represented in over 100 Fashion Factory stores throughout India.
Offline Expansion Strategy
The Indian Garage Co. intends to dedicate 20% of its budget to facilitate its offline growth, aiming to establish 100 stores throughout India. The brand’s objective is for Exclusive Brand Outlets (EBOs) to account for 30% of total revenue within the next 3 to 5 years.
National Growth Trajectory
In alignment with its strategic offline growth, The Indian Garage Co. plans to launch new stores in major cities including Lucknow, Pune, Bengaluru, and Cochin. The brand is focused on delivering outstanding shopping experiences that blend style with accessibility.
Grand Opening Offers
To mark the grand opening of its second store, customers can anticipate exclusive in-store collections, enticing inaugural promotions, and a special gift for the first 100 shoppers. Additionally, The Indian Garage Co. is organizing The Fashion Frenzy Sale, a 48-hour mega event where all the items are priced under ₹799/-.
