Samantha Ruth Prabhu shines as the face of NIVEA India’s Luminous Even Glow Collection, bringing science-backed skincare to Indian consumers for glowing, even-toned skin.
NIVEA, the iconic skincare brand trusted by generations of Indians, is expanding its product range with the launch of the Luminous Even Glow Collection. The brand has enlisted actress Samantha Ruth Prabhu as the face of this innovative skincare line, designed to address modern skincare needs and provide a science-backed solution for glowing, even-toned skin.
At the heart of the Luminous Even Glow range is Thiamidol, NIVEA’s patented ingredient that has been clinically proven to reduce dark spots and hyperpigmentation, delivering visible results in just two weeks. This powerful formula works to brighten and enhance skin radiance, making it easier for consumers to achieve even-toned, glowing skin. The range includes a serum, day cream with SPF50, night cream, and face wash—a complete skincare regimen to tackle multiple skin concerns and promote long-lasting luminosity.
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In a new TVC featuring Samantha Ruth Prabhu, NIVEA showcases the actress embracing her skincare journey with authenticity, confidence, and care. The visual narrative depicts Samantha effortlessly taking charge of her skin, culminating in a striking display of her luminous, flawless complexion. Her partnership with NIVEA underscores the brand’s philosophy of prioritizing skin health and radiance.
Geetika Mehta, Managing Director of NIVEA India, shared, “In a country where 37% of people struggle with hyperpigmentation, the need for effective, accessible skincare has never been greater. With our new range, we aim to offer a breakthrough formulation that addresses dark spots while restoring skin’s natural glow. Samantha Ruth Prabhu embodies NIVEA’s values of self-care and authenticity, making her the perfect ambassador for this launch.”
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Samantha Ruth Prabhu also expressed her excitement, saying, “NIVEA has been a trusted name in my family for years, and this collaboration feels truly special. The Luminous Even Glow range doesn’t just target dark spots but also enhances skin’s radiance, aligning perfectly with my belief in skincare that is both gentle and effective.”
The Luminous Even Glow collection is now available in India, offering a science-backed, inclusive solution for glowing, healthy-looking skin.
The range includes four products for a well-rounded, skincare regimen:
- NIVEA Luminous Even Glow Oil Control Serum – Rs. 599 for 40ml | Rs. 179 for 10ml
- NIVEA Luminous Even Glow Oil Control Day Cream with SPF50 – Rs. 449 for 40ml | Rs.99 10ml
- NIVEA Luminous Even Glow Night Cream – Rs. 499 for 40ml
- NIVEA Luminous Even Glow Face Wash – Rs. 250 for 100ml | Rs. 150 for 50ml
