Škoda Auto India celebrates 25 years with Brand Superstar Ranveer Singh, marking new era of people-centric campaigns & exciting car launches.
- Celebrating 25 years of Škoda Auto in India and the advent of its New Era
- New Era. New Strategy: Partnership developed to drive forward the brand’s entry into new markets in India, with people-centric campaigns and a ‘brand superstar’
- Draws inspiration from Škoda cars being aspirational, seriously fun and entertaining, resonating with Ranveer Singh the powerhouse
- Škoda Auto India has added another milestone to its journey as it celebrates 25 years in India. After unveiling the Kylaq, its first-ever sub-4-meter SUV, the automaker has now announced Bollywood powerhouse Ranveer Singh as its first-ever ‘Brand Superstar.’ This association marks the beginning of exciting, Škoda-styled, people-driven campaigns designed to engage fans and customers across India.
Petr Janeba, Brand Director of Škoda Auto India, commented on the partnership, “When we premiered the Kylaq, I promised that ‘Picture abhi baaki hai.’ As we enter a new era of business in India, it’s not just about launching world-class products. It’s about transforming every facet of how we engage with our customers. Cars and movies evoke deep emotions, and Ranveer’s dynamic personality perfectly mirrors our passion and ethos.” He also emphasized the significance of India as Škoda’s most important market outside Europe, especially as the brand celebrates 130 years of global excellence.
The first of many campaigns featuring Ranveer Singh will soon debut, with the actor starring alongside the Kylaq SUV. Fans can look forward to a brand-centric film later this year, where they’ll have the opportunity to meet Ranveer and the Škoda Auto India management.
Ranveer Singh expressed his excitement about the collaboration, saying, “I am thrilled to be Škoda Auto India’s first-ever Brand Superstar. This partnership reflects a shared commitment to excellence. Škoda’s diverse portfolio caters to both automotive enthusiasts and a wide range of customers, and I’m excited to contribute to its growth in India.”
When Superstar meets Superstar
The association between Škoda Auto India and Ranveer Singh is a natural fit, with his energy, vivacious presence, and dynamic personality perfectly mirroring Škoda Auto India’s fun-to-drive and entertaining cars. Both share traits of safety, reliability, and excellence in their respective fields, creating a perfect resonance. For Škoda Auto India, this partnership marks another step toward getting closer to customers through signature, Škoda-styled, people-centric campaigns
Driving Future Growth
Škoda Auto India has taken a bold step in its growth strategy for the rapidly expanding Indian automotive market by partnering with Bollywood icon Ranveer Singh. This collaboration was unveiled at the Bharat Mobility Global Expo 2025, where Škoda showcased its evolving portfolio, including both internal combustion engine (ICE) vehicles and electric models (EVs). The line-up featured a mix of global and Indian models, such as the Elroq and Enyaq EV, the luxury 4×4 Kodiaq, the high-performance Octavia vRS, and the premium Superb sedan, alongside the much-anticipated MY 2025 Kushaq and the all-new Kylaq. The Kylaq’s delivery began shortly after, marking a significant milestone for the brand.
India stands as Škoda Auto’s most crucial market outside of Europe, and the company aims to reach an ambitious target of 100,000 cars sold annually by 2026. Each vehicle showcased at the expo emphasized a blend of cutting-edge innovation, European design, and top-tier performance, all tailored to meet the diverse needs of Indian consumers. To further solidify its presence, Škoda plans to expand its network from 277 to 350 sales and service touchpoints by the end of 2025.
